if you want to catch the big fish, you’ve got to go deeper

Ideas are like fish. If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you’ve got to go deeper. Down deep, the fish are more powerful and more pure. They’re huge and abstract. And they’re very beautiful.

Desire for an idea is like bait. When you’re fishing, you have to have patience. You bait your hook, and then you wait. The desire is the bait that pulls those fish in—those ideas.

David Lynch